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Data Science in Marketing
December 8, 2023 @ 5:00 pm - 6:30 pm +04
About the Event:
We are excited to announce the kickoff of our “Data Science in Practice” series within the Master of Science in Economics program!
Join us on December 8 at 5:00pm for an exclusive talk on “Data Science in Marketing” featuring Mario Vozar, director of Data Science at Omnicom Media Group. Gain insight into Marketing Mix Modeling and discover how Bayesian modeling approaches are revolutionizing assessments of advertisement efficiency.
Registration link: https://forms.gle/oDUxArG3LghBrNMGA
Zoom link: https://us02web.zoom.us/j/84707171002
About the Speaker:
Mario Vozar brings a wealth of experience to the table, currently working as the director of Data Science at Omnicom Media Group. In this position, he plays a pivotal role in assisting agency clients in enhancing their marketing efficiency through advanced data modeling. Vozar’s professional journey includes valuable insights gained from the pharmaceutical industry and Czech National Bank. A distinguished alumnus of CERGE-EI, Prague, Vozar holds a Ph.D. in economics.
Language: English
