CBE Research Seminar Series: Interfunctional Business Models: A Map-Grid for an Uncharted Quadrant of the Blue Ocean

The College of Business & Economics hosts Dr. Steffen Roth to present his research, as part of the CBE Research Seminar Series. 

This article makes a case for the significance that barriers have for new venture discovery. Since markets are social phenomena, new venture discoveries necessarily refer to the crossing of social borders. The author draws on form theory and theories of social differentiation to understand how social borders are drawn. He demonstrates how this knowledge may be used to create and unfold a comprehensive market map that is useful for both the tracking of past and the anticipation of new venture discoveries. He uses this map combined with illustrative cases to provide evidence that an entire quadrant of entrepreneurial opportunities is still uncharted in traditional maps for new venture discovery. He concludes that the future of new venture discovery is about the strategic transgression of social borders not only between traditional market segments or strata, but also between the function systems of society such as the political system, economy, science, art, religion, or the mass media system.

Dr. Steffen Roth is tenured Assistant Professor of Management and Organization at the ESC Rennes School of Business, Visiting Professor at the Yerevan State University Department of Sociology, and Visiting Professor at the International University of Rabat School of Business. He was awarded a PhD. in management from the Chemnitz University of Technology and holds another PhD. in sociology from the University of Geneva. He was visiting professor at the University of Cagliari and the Copenhagen Business School. His research fields include organization theory, functional differentiation, total markets, next societies, ideation and crowdsourcing, and culturomics. His research has been published in journals such as Innovation: The European Journal of Social Science Research, Games and Culture, International Journal of Entrepreneurship and Small Business, International Journal of Technology Management, Creativity and Innovation Management, and Futures.

This event is open to AUA Community only.