AUA Extension Course: Involving Brand Strategies Workshop

‘Tell them and they will forget.  Show them and they will remember. Involve them and they will understand.’ Confucius

This workshop provides students the opportunity to challenge themselves in creating marketing strategies. The course is structured to enable students to develop critical thinking and decision-making skills in creating marketing strategies. A pragmatic and interactive workshop will be able to provide a complete landscape of the newest marketing strategies and challenges the students to create one from zero.

Student Learning outcomes:

As a result of completing this course, students should be able to demonstrate the following outcomes:

– Develop branding strategies
– Run a competitive Analysis
– Understanding the dynamic of the market
– Creating a brand hierarchy
– Learning the powerful tool of the Archetypes

The workshop language is English.

Duration: 12 hours

Schedule: March 13&14/18:30-21:30, March 15/10:00 – 17:00 (one hour break)

Fee: AMD 40,000 (VAT inclusive)

About the trainer:

Matteo Rinaldi is a Strategic Marketing Consultant for Garrison Group, in Boston & Yerevan. He has earned advanced degrees specializing in Marketing, Sales, Communication and Business Strategy. Among his past employers are Visa Ukraine, Danone South America, Carlsberg Serbia & Croatia, Coca Cola Italy. Rinaldi holds a bachelor’s degree from the University Luiss Guido Carli, Rome and a Master’s in Marketing and Management from the Universite Commerciale Luigi Bocconi, Italy.