AUA Extension Course: Engaging Communication Workshop

‘Everything Communicates’
Sergio Zyman, Former Chief Marketing Office,
The Coca-Cola Company

This workshop provides a panorama of the latest technique of advertising used inside and outside the store. Students will learn how to integrate these techniques and use them to achieve business objectives. In such a competitive market the key is not to differentiate your product from the competition but is to create more communications that are able to engage consumers at an emotional level.

Student Learning outcomes:

As a result of completing this course, students should be able to demonstrate the following Program Student Learning Outcomes:

– Develop communications strategies
– Release consumer tension points with emotional messages
– Digital marketing principles
– In store communications – Trade marketing principles (right message at the right time and place)
– New ways of communication
– A powerful advertising with very low budget – TOTB: Think Outside The Box

The workshop language is English.
Duration: 12 hours
Schedule: March 20&21/18:30-21:30, March 22/10:00 – 17:00 (one hour break)

Fee: AMD 40,000 (VAT inclusive)

About the trainer:

Matteo Rinaldi is a Strategic Marketing Consultant for Garrison Group, in Boston & Yerevan. He has earned advanced degrees specializing in Marketing, Sales, Communication and Business Strategy. Among his past employers are Visa Ukraine, Danone South America, Carlsberg Serbia & Croatia, Coca Cola Italy. Rinaldi holds a bachelor’s degree from the University Luiss Guido Carli, Rome and a Master’s in Marketing and Management from the Universite Commerciale Luigi Bocconi, Italy.