Dr. Olga Roshchupkina Joins CBE Faculty

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YEREVAN, Armenia — With the Fall 2024 semester in full swing, the American University of Armenia’s (AUA) Manoogian Simone College of Business and Economics is pleased to welcome Assistant Professor Dr. Olga Roshchupkina to its faculty.

Dr. Roshchupkina is an experienced marketing research professional with a strong academic background in business administration. She received her Ph.D. in business administration from Soongsil University in Seoul, South Korea in 2023. She also holds an M.A. in management from the National Research University Higher School of Economics in Moscow, Russia and has conducted research at Waseda University in Tokyo, Japan.

With nearly two decades of experience in the marketing research industry, Dr. Roshchupkina has worked with leading global and local companies, including Coca-Cola, P&G, Nestlé, and Yandex. She has played a key role in more than 150 projects, including research and new product development.

Dr. Roshchupkina’s research interests include consumer behavior, consumer culture, branding, and brand meaning.

“Joining AUA is a unique opportunity for me to engage with talented students and collaborate with brilliant colleagues in a dynamic and innovative environment,” shared Dr. Roshchupkina. “I am excited to bring my industry experience and research expertise into the classroom, where I hope to spark curiosity, inspire a passion for learning, and foster a culture of critical thinking, creativity, and collaboration. My goal is to help students develop the skills and mindset they need to succeed in a rapidly changing global marketplace.”

Founded in 1991, the American University of Armenia (AUA) is a private, independent university located in Yerevan, Armenia, affiliated with the University of California, and accredited by the WASC Senior College and University Commission in the United States. AUA provides local and international students with Western-style education through top-quality undergraduate and graduate degree and certificate programs, promotes research and innovation, encourages civic engagement and community service, and fosters democratic values.