Dr. Mane Beglaryan
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Dr. Mane Beglaryan Highlights Digitalization and Sustainability at SPGC Family Business Summit 2024

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YEREVAN, Armenia — Dr. Mane Beglaryan, chair of the Master of Business Administration program at the American University of Armenia (AUA), recently presented her paper titled “The Role of Digitalization in Driving Sustainability among Family Firms: Evidence from Armenia” at the STEP Project Global Consortium (SPGC) Family Business Summit 2024. This year’s theme was “Unlocking legacy — The path to superior growth in family businesses.” The Summit was chaired by Carmen Calucci, associate professor at Università degli Studi di Salerno.

Dr. Beglaryan’s presentation highlighted the significant impact of digitalization on promoting sustainable practices within family businesses in Armenia. The study provided empirical evidence showing how technological advancements can foster environmental and economic sustainability in family firms, offering valuable insights to both academics and practitioners in the field.

The SPGC Family Business Summit is renowned for its practice-oriented nature, bridging academia with family firms balancing tradition and change for enduring legacy. The event brought together SPGC affiliates, collaborators, authors, KPMG Private Enterprise advisors, and family business leaders facilitating a dynamic exchange of ideas and best practices. The full Summit report is available at the following link:

Notably, this year’s event featured an engaging session on the intersection of digitalization and sustainability, reflecting the theme of Dr. Beglaryan’s research. The program included discussions on topics such as the challenges and opportunities of digital transformation in family businesses, strategies for integrating sustainable practices, and case studies from various global regions.

The AUA MBA program remains committed to fostering academic excellence and industry collaboration. By participating in international events like the SPGC Family Business Summit, the University continues to enhance its global presence and contribute to the broader discourse on family business management and sustainability.

Founded in 1991, the American University of Armenia (AUA) is a private, independent university located in Yerevan, Armenia, affiliated with the University of California, and accredited by the WASC Senior College and University Commission in the United States. AUA provides local and international students with Western-style education through top-quality undergraduate and graduate degree and certificate programs, promotes research and innovation, encourages civic engagement and community service, and fosters democratic values.