AUA Extension Women in Business Training
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Empowering Women Entrepreneurs: AUA Extension’s Impact in Armenian Provinces

2 min read

YEREVAN, Armenia — The American University of Armenia (AUA) Extension has successfully completed the first cohort of women’s empowerment training implemented under the Sarkis Cabayan Small and Emerging Business Development Program in Armenian Provinces with Scholarships for Women. The training particularly aimed at augmenting the entrepreneurial skills among the 21 participating women through a series of business training modules specifically designed for this purpose.  

The program comprised English language training most essential for business. The 22 participants in this cohort came from Shirak and Lori provinces. The applicants underwent a thorough selection process and placement testing, which placed them in appropriate proficiency levels. Two groups of Level 5 and one group of Level 4 General English were conducted, duly elevating the participants’ language proficiency and enabling them to fully engage in the business training that followed. 

The business training curriculum, prepared by the AUA Manoogian Simone College of Business and Economics, was designed to equip the women with the skills needed to succeed as entrepreneurs. The modules covered the basics of turning an idea into a viable business, branding, sales, market exploration, basic accounting concepts, financial planning, and market fit, as well as concepts related to design thinking, packaging, and product life-cycle. The participating women learned how to navigate the local business environment, to effectively work with financial institutions and tax authorities using international communication best practices, and were also introduced to circular economy approaches and rural development models.

The group included women from various communities in two regions, each bringing a unique business idea to the table: handmade leather products, eco-friendly clothing remake, honey production and apitourism, educational center, personal development coaching, managing guesthouses, producing intellectual table games, running a drivers’ ed operation, and more. The feedback from participants reflected high satisfaction with the training, particularly in topics related to finding markets and business communication.

AUA Extension remains committed to fostering entrepreneurship among rural women in Armenia. Women who complete this program become successful entrepreneurs able to drive innovation, create jobs, and positively impact economic development.

AUA Extension is the non-degree arm of the American University of Armenia (AUA), offering certificate programs, courses and workshops especially geared to meeting the educational needs of individuals from diverse backgrounds, occupations, and professional pursuits. Extension works closely with governmental organizations and corporate entities to identify the specific training areas that must be met. To address those expressed needs, AUA Extension designs and develops a wide range of courses, including language classes, test preparation courses, and professional development workshops in demand, revisited annually. Through its regional centers across Armenia, AUA Extension brings a rich learning curriculum to local residents for them to thrive and aptly contribute to the development of their communities. Additionally, AUA Extension provides testing services on behalf of various international standardized tests for college admission and professional certification.