Graduate Certificate in Hotel & Hospitality Management

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CBE Launches New Graduate Certificate Program in Hotel and Hospitality Management

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The American University of Armenia (AUA) is excited to announce the launch of a new Graduate Certificate Program in Hotel and Hospitality Management (GCHHM) in the Manoogian Simone College of Business and Economics (CBE). The program is set to launch in March 2021 and was made possible through the generous support of the Manoogian Simone Foundation.

The Graduate Certificate Program in Hotel and Hospitality Management (GCHHM) is a two-semester graduate program designed to provide students with the knowledge and skills necessary to succeed in the tourism and hospitality industries. The program was developed based on the needs of the hospitality industry in Armenia to prepare graduates for the next step in their career. Through the GCHHM program, students will develop skills essential for managerial-level graduates, including advanced business acumen, strategic insight, high-level management skills, and specialized industry knowledge.

The program was created in response to the heavy impact of the COVID-19 pandemic on the Armenian tourism industry, and the development of this program aims to contribute to the recovery of Armenia’s economy and produce strong contenders in the Armenian job market. “Recognizing that tourism has been among the hardest hit of all sectors due to the COVID-19 pandemic and the 2020 Artsakh War, we strongly believe that at the American University of Armenia, we must support the sector right now as we prepare for it to come back stronger and more sustainable than ever. Tourism has a proven capacity to bounce back and drive the recovery of other sectors, and for it to reach its potential to help societies and nations recover from this crisis, our response must be quick, consistent, united, and ambitious,“ remarks Program Director Zarmine Zeytuntsyan.

Upon completion of the program, students will have grown into qualified professionals with a robust knowledge of tourism and hospitality management, paired with real-world experience. Program participants will gain an in-depth understanding of the hotel and hospitality industries; working knowledge of Armenian market specifics from public and private perspectives; working knowledge of various aspects of management, including operations and management; professional skills in customer service, communications, and sales; and awareness of career opportunities in the hospitality sector.

At the inception phase, the tuition will be heavily subsidized for three years, thanks to the generous support of the Manoogian Simone Foundation and its president, Christine Simone. In these challenging times for the nation, the Manoogian Simone Foundation has significantly funded this initiative to ensure that the program is accessible to anyone.

For information about the enrollment requirements for the program, please visit the Enrollment Requirements section on the Admissions website. For information on how to apply, please visit the Admissions website.

Founded in 1991, the American University of Armenia (AUA) is a private, independent university located in Yerevan, Armenia, affiliated with the University of California, and accredited by the WASC Senior College and University Commission in the United States. AUA provides local and international students with Western-style education through top-quality undergraduate, graduate, and certificate programs, promotes research and innovation, encourages civic engagement and community service, and fosters democratic values.

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