Vahram Martirosyan Discusses Business Idea Development and Opportunity Assessment

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YEREVAN, Armenia – On September 29, 2015, the American University of Armenia (AUA) College of Business and Economics (CBE) hosted Vahram Martirosyan, Founding CEO of Zangi Livecom Pte. Ltd., for a lecture on “Business Idea Development and Opportunity Assessment.” The lecture covered the peculiarities of the Armenian IT market, innovative start-up ideas, the developing ​technological community, and the goals and plans for further promotion and expansion of the IT field in Armenia.

Mr. Martirosyan began his lecture by introducing one of his products, “Zangi,” a new-generation application enabling high quality live communication with the lowest possible Internet bandwidth. He discussed the development of the application and its further transformation into a competitive IT product. The lecture then focused on start-up businesses in Armenia, as well as the misapprehension and unjustified overuse of the term “start-up.”

Mr. Martirosyan graduated from the State Engineering University of Armenia and has been working in the IT field for 15 years.

Founded in 1991, the American University of Armenia (AUA) is a private, independent university located in Yerevan, Armenia and affiliated with the University of California. AUA provides a global education in Armenia and the region, offering high-quality, graduate and undergraduate studies, encouraging civic engagement, and promoting public service and democratic values.