YEREVAN, Armenia – From July 20-24, 2015, the American University of Armenia (AUA) Alumni and Career Development Office (ACDO) hosted the first annual BRAND’N’GAIN (BNG) marketing contest. The purpose of the event was to give young people the opportunity to learn from professionals in the marketing field in a fun and interactive format and to match qualified candidates with real job opportunities from companies and organizations excited about working alongside Armenia’s youth. BNG participants and AUA students and alumni were eligible to attend.

The first two days consisted of a full schedule of workshops, master classes, and panel discussions from representatives of top international and local companies. The following two days were devoted to the competition, held in the style of the Olympic Games. The five Olympic rings represented five phases of marketing: research, strategy, creative, media, and production. Various marketing games were organized and winners were judged by a jury consisting of leaders from several hiring organizations. Both individuals and teams were eligible to compete, and winners received job offers from the hiring organizations.

Out of the many participants, one of this year’s winners was an AUA alum. Winners’ positions and hiring companies will be announced in September. Several other AUA alumni who participated in the competition also received invitations to interview for positions.

BRAND’N’GAIN is the first marketing contest in Armenia that creates a direct linkage between young professionals and employers. It provides an opportunity for talented candidates to get a job in the field of marketing through a competitive contest. 

Founded in 1991, the American University of Armenia (AUA) is a private, independent university located in Yerevan, Armenia and affiliated with the University of California. AUA provides a global education in Armenia and the region, offering high-quality, graduate and undergraduate studies, encouraging civic engagement, and promoting public service and democratic values.



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